Personal Branding
Professionals and solopreneurs whose businesses depend on their expertise resonate with our Personal Branding Bundle. It is a set of lifestyle photos - headshots, portraits, even action shots when necessary, that allows somebody to communicate personality, uniqueness, and even values, through the photos. The first set below is a psychiatrist. Her audience is Maori youth and she wants to connect with her fellow practitioners regarding connecting with the mental wellness of Maori, taking into consideration the cultural and historical aspects of the Maori people.
The second set of photos below belong to a mortgage broker who wanted to communicate to early childhood centres regarding their mortgage needs. Note the intentional use of a childcare centre (done when all the children have gone home). The environment provided context and perspective about his audience.
The set of photos below is that of a lawyer setting up her practice. While lawyers can have multiple skills and capabilities, she zeroed in on an audience that deals with the generational legal needs that accompany a family or a clan. Hence, we took into consideration in her expressions and styling the audience she is communicating with.